Our Services
We Provide Solutions On Your Business
Brand full-case Planning
Brand full-case planning starts with brand positioning, integrating visual identity, communication strategies, and marketing promotion to build a systematic and
sustainable communication framework that maximizes commercial value.
RedNote-First Marketing KOL
Partnering with trusted food and lifestyle influencers(Key Opinion Leaders)to generate authentic buzz through Red note campaigns—driving traffic and credibility.Data-driven content strategies for China’s hottest discovery platform,combining viral visuals.
Wine Tasting Event
We will design customized events for your restaurant, such as premium wine tastings, inviting Chinese clientele and selling tickets to drive revenue growth.
Why Our Restaurant Needs a Strategic Presence on Chinese Social Media?
▷ According to VisitBritain (2019), Chinese tourists spent approximately ￡1.7 billion annually in the UK pre-pandemic, while Chinese students contributed over ￡4 billion yearly via tuition and living expenses (Universities UK, 2021). Total spending by the Chinese diaspora(including residents) likely exceeds £10 billion annually, with luxury retail and real estate being key sectors.
▷ Red note is a social media app used by almost all Chinese people living in the UK, including but not limited to Hong Kongers, Taiwanese, Japanese, Koreans, and many Europeans.
▷ Red Note is often described as a hybrid of Google and Instagram. It's not just a place to share lifestyle moments-when Chinese users look for a restaurant, Red Note is usually their first stop, The platform currently has over 300 million users in China, and more than 400.000 Chinese residents in the UK actively use it to discover new dining experiences and hidden gems.
As of mid-2024, Red Note boasts approximately 320 million monthly active users (MAU), around 120 million daily active users(DAU), and over 300 million registered accounts, underlining its position as one of China's leading social commerce platforms.
Monthly Active Users (MAU)
Mid-2024 figure: 320 million MAU on the platform.
Historical baseline: Exceeded 300 million MAU by 2023 according to Chinese media reports.
Daily Active Users (DAU)
Mid-2024 figure: 120 million DAU across the platform.
Industry insight: Boasts over 100 million DAU based on independent analytics (“KR-Asia”).
Registered Users
Total accounts: Surpassed 300 million registered users globally.
UK Daily Active Users
2025: 3.4 million DAU in the UK alone, following a one-day influx of nearly 3 million new users.
